WORDS, FAQ
PLAYHOUSE IS A WORLD BUILDING PRACTICE DEVOTED TO CRAFTING LASTING, MAGNETIC WORLDS THAT TRANSFORM AND INSPIRE HUMAN IMAGINATION BY BLENDING CULTURES, DISCIPLINES, AND SKILLS. WE ARE A TEAM OF INVENTORS, DESIGNERS, FACILITATORS, PSYCHICS AND RESEARCHERS, WORKING GLOBALLY ACROSS SPACE & TIME.
BASED IN LONDON & MEDELLIN.
in other words
IN THE WORDS OF LEAH MARCUS,
GOOD GIRL SNACKS CO-FOUNDER:
“Playhouse makes your language their own, so as to mold your ideas into new worlds and creations… elevating your ideas beyond your imagination”
IN THE WORDS OF PAULA DE ALVARO,
SPANISH GRAPHIC DESIGNER:
“Working with Playhouse means forming a common work team, supporting the project's design process at all times, reinforcing, proposing, facilitating, and defending the client’s vision. Excellent treatment and professionalism.”
what is world building?
TO BE MEMORABLE AND IMPACTFUL, ORIGINAL IDEAS REQUIRE CAREFUL ATTENTION TO A RANGE OF COMPONENTS. IN FOCUSING ON THEIR INDIVIDUAL EXECUTION, WE MAY OVERLOOK HOW AND WHY ALL ELEMENTS SHOULD INTERACT, RESULTING IN DISCONNECTED DELIVERABLES THAT FAIL TO CONVEY THE VISION. WE BELIEVE THE ANTIDOTE TO THIS IS WORLD-BUILDING.
OUR DEFINITION IS SPLIT INTO TWO PARTS: FIRST, WE HAVE THE WORLD, AND SECOND, THE BUILDING. WE CALL OUR PROJECTS WORLDS BECAUSE EACH ONE MANIFESTS ITSELF ACROSS EXTENSIVE SURFACE AREAS; IT’S MADE FOR SPECIFIC POPULATIONS; AND IT HAS INFINITE WAYS FOR THE AUDIENCE TO EXPERIENCE IT. THE BUILDING BIT IS MORE SUBJECTIVE, AS IT FOCUSES ON THE ARTICULATION AND STRENGTHENING OF THE BOND BETWEEN EACH BUILDING BLOCK, WEAVING COHESIVE NARRATIVES THAT LUCIDLY AMPLIFY THE ESSENCE. WE FIND THIS BY RESEARCHING OUR CLIENT’S NEEDS, VALUES, HOPES, AND AESTHETIC IDEALS, ALL ROOTED IN PURE HUMAN IMAGINATION.
FOR EACH WORLD, WE TAILOR EXPERT TEAMS OF CREATIVE ‘ARCHITECTS’ WHOSE TALENTS ARE TIGHTLY ALIGNED WITH THE VISION. OUR ROLE IS TO CREATIVELY DIRECT AND MANAGE THE PROJECT, LEAD THE TEAM, HANDLE THE COMMUNICATION, REGULATE THE STRESS, AND KEEP OUR CLIENTS HAPPY SO EVERYONE CAN SEAMLESSLY CONTRIBUTE THEIR SUPERPOWER.
our values
OUR PRACTICE GIVES HUMAN CREATIVITY THE PLACE IT DESERVES AND IS OFTEN LONGED FOR IN OUR INDUSTRY. WE PRACTICE SMALL DETAILS LIKE RESPECTING THE PROCESS EACH CRAFSTMAN EMPLOYS, PAYING OUR TEAMS ON TIME, CREDITING EVERYONE BY NAME, AND EXERCISING TRANSPARENCY IN ALL SENSES OF THE WORD.
do you only work with seed ideas?
NO. WE ALSO RE-BUILD WORLDS. IF YOU’RE UP AND RUNNING BUT SEE ROOM FOR CHANGE IN YOUR BRAND OR FEEL LIKE GETTING A CREATIVE FACE-LIFT, SHOOT US AN EMAIL. WE CAN ALSO HELP WITH SPECIFIC NEEDS, LIKE A WEBSITE OR PACKAGING.
how can we work together?
1. PITCH US YOUR IDEA / NEED
OR
2. IF YOU WANT TO JOIN OUR TALENT DATABASE TO BE CONSIDERED FOR FUTURE PROJECTS SEND US YOUR PORTFOLIO
ALL INQUIRIES
HELLO@BYPLAYHOUSE.COM