PAST WORKS

GOOD GIRL SNACKS WORLD BUILDING
AFTER WORKING WITH THEM IN 2020, ON MAY 2023 THE FOUNDERS OF GGS, LEAH & YASAMAN CREATED A SECRET WHATSAPP GROUP TO CHAT ABOUT A NEW ‘IDEA’ THEY HAD.
ON JUNE 2023 WE KICKED OFF THE PROJECT, CREATIVE DIRECTION WAS DONE BY THE GGS FOUNDERS AND SOFIA LUNA (PLAYHOUSE). WE SELECTED GINA GUASCH TEAM (GGT), A BARCELONA BASED DESIGN STUDIO, AS OUR MAIN DESIGN PARTNERS.
AUGUST 2023 THE GOOD GIRL SNACKS BRAND IDENTITY BY GGT WAS READY.
OCTOBER 2023 PACKAGING WAS FINALIZED (BY GGT) AND THE INTERACTIVE WEBSITE WAS DESIGNED BY SOFIA LUNA.
DONALD DAVID SUBMITS THE FIRST TAILORED (AND FUNCTIONAL) ECOMMERCE BY DECEMBER 2023.
PLAYHOUSE DELIVERED THE WORLD ON TIME FOR CHRISTMAS 2023.
GGS LAUNCHED SUCCESSFULY ON MARCH 2024. THEY BECAME VIRAL. THEY ENTERED TOP RETAILERS ACROSS THE COUNTRY, INCLUDING EREWHON.
UPDATE: IN DECEMBER 2024 THE FOUNDERS, YASAMAN & LEAH WERE FEATURED ON FORBES 30 UNDER 30.

RESULT
BY GEN-Z FOR GEN-Z, HEALTHY, ORGANIC SNACKS, HARNESSING HOT GIRL ENERGY.
MADE IN THE USA.
WORLD BUILDING BY US, INCLUDING A COHESIVE BLEND OF: CREATIVE DIRECTION, PROJECT MANAGEMENT, BRANDING, INTERACTIVE WEBSITE DESIGN, TAILORED E-COMMERCE DEVELOPMENT, PACKAGING & ILLUSTRATIONS.
CRAFTED ACROSS PARIS, LONDON, BARCELONA, NEW YORK AND LOS ANGELES.

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MKHWORLD BUILDING
SLIGHTY SHOCKED AFTER WORKING AT DAILY MAIL, ASYA MUKHAMEDRAKHIMOVA COMES TO US ON JANUARY 2024, WITH ‘AN IDEA’ OF STARTING HER OWN DIGITAL PUBLICATION. STILL UNSURE OF WHAT THIS WOULD LOOK LIKE, SHE KNEW SHE WANTED TO BREAK THE BOUNDARIES OF CONVENTIONAL MEDIA.
WE KICKED OFF AN INITIAL CONSULTING PROCESS TO DEVELOP THE IDEA OF MKH AND CONSEQUENTLY, THE CREATIVE DIRECTION.
WE TAKE ASYA ON A FIELDTRIP AROUND LONDON MAGAZINE STORES TO BETTER UNDERSTAND HER VISION. WE LEARN THAT SHE LOVES COLOR, HATES BLACK&WHITE, HAS VERY SPECIFIC TEXT-LAYOUT PREFERENCES AND IS A HUGE FAN OF MR. HUNTER THOMPSON.
IN APRIL, THE IDENTITY IS KICKED OFF AFTER CHOOSING THE SPANISH GRAPHIC LEGEND PAULA DE ALVARO AS OUR DESIGNER. MARIA RIVERO CREATES SOME DIGITAL ARTWORKS FOR THE BRAND.
SOFIA LUNA DESIGNS THE WEBSITE, AND AURORA SASETA EXHAUSTIVELY DEVELOPS THE NEW MEDIA PLATFORM.
ON NOVEMBER 13, 2024, WE GRANDIOSELY CELEBRATE THE LAUNCH OF MKH AT HANOVER SQUARE IN LONDON.
WE DELIVER THE ENTIRE PLATFORM ON TIME FOR CHRISTMAS.
MKH IS BORN.

RESULT
DIGITAL PUBLICATION FOR EVERYONE LOOKING TO TELL A REAL STORY, WITH NO WORD LIMIT OR ‘EDITING SUGGESTIONS. FROM LONDON FOR THE WORLD.
WORLD BUILDING BY US INCLUDING A FUNKY BLEND OF: CREATIVE CONSULTING, CREATIVE DIRECTION, PROJECT MANAGEMENT, DIGITAL ART COMMISSIONS, BRANDING, WEB DESIGN & WEB DEVELOPMENT.
CRAFTED ACROSS BARCELONA, LONDON, ALMATY, VALENCIA & MEDELLĪN.

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